Advertising Jingles

   Funny how some things you haven't thought of for years suddenly pop into your head. They were there all the time but hidden under the clutter of years of thoughts and memories.

   Last weekend my sister-in-law started singing the first line of a jingle from the 1960s for Breyers ice cream. I remembered every word.

Hello, Bryers calling,

We have wonderful ice cream for you,

We have chocolate, vanilla, and strawberry too,

And great combinations of flavor for you.

Hello, Bryers calling,

In winter, summer, or fall,

Quality buyers ask for Bryers,

The greatest ice cream of them all. 

    That reminded me of another jingle from the same era.

For summer sunshine, 

Freshness and flavor,

Home canning like yours 

Deserves the lasting protection

That a Ball dome lid assures.

You put the goodness in, 

Ball dome lids keep it in,

Ball dome lids!

   I remember when my mother started using the two-piece Ball dome lids. She had always used the zinc lids with red rubber seals. She was a little skeptical of the new lids but soon won over. The unreliable zinc lids and rubber rings were stashed away. Years later she used some of the old blue canning jars and zinc lids to make lamps for her children.

  Other old jingles I remember are "Things go better with Coca-Cola, things go better with Coke."

  

Let your fingers do the walking

Through the yellow pages,

See the ads, learn the facts,

Find it fast.

    Music helps cement words in our minds, be it ads or Scripture verses. Marketing companies know that and there is the proof. Jingles I heard in the 60s are still in there more than fifty years later.